Search is changing, and so is the way people discover, compare and choose brands. At Passion Digital’s Future of Search breakfast briefing, specialists in organic search, paid media, and AI search will share what they’re seeing across real campaigns and what marketers should consider as they plan for 2027.
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14 October 2026 | Central London
Search is changing, and so is the way people discover, compare and choose brands. At Passion Digital’s Future of Search breakfast briefing, specialists in organic search, paid media and AI search will share what they’re seeing across real campaigns and what marketers should consider as they plan for 2027.
Frontier15 co-founder Jo Robb will be speaking alongside three members of the Passion Digital team. Together, their sessions will look at the whole picture, from changing customer behaviour and the foundations of organic visibility to paid discovery and the value of genuinely human content.
Find out more and book your place →
What you’ll hear
The State of Search — Cecilia “Chily” de la Viesca, Managing Director, Passion Digital
Chily will set the scene with the latest data on changing search behaviour, the move towards AI-powered discovery and what it means for brands and marketing leaders.
Getting Found in the Age of AI — Suzannah Simpson, Head of Organic Search, Passion Digital
Suze will explain how AI platforms find, understand and cite brands, with practical ways to strengthen the content, authority and technical foundations that support visibility across traditional and AI search.
The Future of Paid Search — Demi Falzon, Senior Paid Media Account Manager, Passion Digital
Demi will explore how AI is changing paid search and discovery, including ChatGPT Ads and conversational advertising, and what marketers can do now to prepare.
The Future of Visibility: Why Human Content Will Matter More Than Ever — Jo Robb, Co-founder, Frontier15
Jo will make the case for original thinking, genuine expertise and a recognisable human voice. AI can be a brilliant tool for research, organisation and scale, but as competent content becomes easier to produce, the qualities that make a brand distinctive matter more than ever.
If you’re working out where to focus your search strategy next, join us for a morning of evidence, practical ideas and conversation. Breakfast is included, which should make the future feel a little less daunting.
Book your place at Future of Search →
About the author
What we do
Frontier15 helps brands achieve visibility in the era of AI search, creating content strategies that make your expertise discoverable and trusted by both people and machines. Get in touch and ask us how we can map a GEO-informed content strategy that helps future-proof your brand.