Read time: 5 minutes Welcome to the new search There’s a new challenge in marketing, a moment every CMO is going to hit, usually mid-quarter after one of those pipeline reviews where the numbers don’t quite add up. You open ChatGPT, Perplexity or your other preferred LLM just to check something. You type in a…

Reflections on AI Search, Human Connection and the Future of Measurement AI search isn’t the end of discovery — it’s the beginning of a conversation Read time: 3 minutes BrightonSEO 2025 Summary BrightonSEO 2025 marked a turning point for search. AI wasn’t a side note, it dominated the (many) stages. This report explores four key…