FRONTIER15

Your partner for visibility in generative search

Category: Blog

  • Frontier15’s July 2026 GEO Newsletter

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    Welcome to the July edition of The AI Visibility Brief from Frontier15! Last month we talked about GEO becoming a de facto part of enterprise marketing . This month, the picture is becoming even more interesting. The AI search market is no longer being shaped by one dominant platform. It’s fragmenting. ChatGPT is still the…

  • Frontier15’s June 2026 GEO Newsletter

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    Welcome to our June newsletter! If last month was about understanding where AI visibility really happens, June has been about something slightly different: proof that the market is starting to organise around it. GEO is no longer a niche conversation for search specialists. It is being productised by major platforms, debated by publishers, tested by…

  • What Adobe’s Brand Visibility launch tells us about the future of GEO

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    Adobe’s June launch of Adobe Brand Visibility definitely makes this market shift in search behaviour, and business attitudes to it, feel more concrete than ever. Until recently, Generative Engine Optimisation, or GEO, has been discussed largely as an emerging discipline. Brands knew AI search was changing discovery, but many were still trying to understand what…

  • Why AI agents need more than product pages

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    Speaking at Cannes in June, Ekta Chopra, chief technology and AI officer at E.l.f. Beauty, said brands cannot simply repurpose their existing content for AI. AI tools need full conversational context, not just keywords. That is a really useful way to understand what is changing with AI search and what is driving the shape of…

  • Frontier15’s May 2026 GEO Newsletter

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    Welcome to our May newsletter! If you’re here, you already know search is changing. Something is becoming clearer every month: AI visibility is not the same as brand visibility. When we start conversations with new clients, we often find that they think their visibility is ‘fine’. They already appear when people search for their name,…

  • Frontier15’s April 2026 GEO Newsletter

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    Welcome to our April newsletter If you’re here, you already know search is changing. AI search is moving from lists of links to direct answers. That shift changes how visibility works. It is no longer just about being present, but about being understood well enough to be selected. The timeline is still playing out, but…

  • What Should a CMO Be Doing to Stay Visible in AI-First Search?

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    schedule Read time:         short_text Word count: Welcome to the new search There’s a new challenge in marketing, a moment every CMO is going to hit, usually mid-quarter after one of those pipeline reviews where the numbers don’t quite add up. You open ChatGPT, Perplexity or your other preferred LLM just to…

  • BrightonSEO Report: If You Didn’t Go (or Think You Shouldn’t Care)

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    Reflections on AI Search, Human Connection and the Future of Measurement AI search isn’t the end of discovery — it’s the beginning of a conversation schedule Read time:         short_text Word count: BrightonSEO 2025 Summary BrightonSEO 2025 marked a turning point for search. AI wasn’t a side note, it dominated the (many)…