Your partner for visibility in generative search
Category: Blog
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At Passion Digital’s Future of Search breakfast briefing on 14th October, Frontier15 co-founder Jo Robb explored what human writers bring to content, and why it matters when AI increasingly helps people discover and understand brands.
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Join Frontier15 and Passion Digital in Central London on 14 October for a breakfast briefing on the future of organic, paid and AI search, featuring Cecilia de la Viesca, Suzannah Simpson, Demi Falzon and Jo Robb.
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Jo Robb reflects on her early experiments with AI and how she uses it to handle research, volume and structure. Her case for human-led content centres on editorial judgement, original insight and a brand voice readers can actually recognise.
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Reddit’s share of ChatGPT citations fell sharply in August. Jo Robb explains why the shift is a reminder to build brand authority across websites, experts, reviews and communities, and to track visibility across more than one AI platform.
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OtterlyAI published roughly 2,000 AI-generated articles across two new sites. Early Google visibility looked promising, then collapsed, while other AI search platforms behaved differently. The experiment offers a cautionary lesson for brands considering content at scale.
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Adobe’s June launch of Adobe Brand Visibility definitely makes this market shift in search behaviour, and business attitudes to it, feel more concrete than ever. Until recently, Generative Engine Optimisation, or GEO, has been discussed largely as an emerging discipline. Brands knew AI search was changing discovery, but many were still trying to understand what…
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Speaking at Cannes in June, Ekta Chopra, chief technology and AI officer at E.l.f. Beauty, said brands cannot simply repurpose their existing content for AI. AI tools need full conversational context, not just keywords. That is a really useful way to understand what is changing with AI search and what is driving the shape of…