Category: Blog


  • Welcome to our May newsletter! If you’re here, you already know search is changing. Something is becoming clearer every month: AI visibility is not the same as brand visibility. When we start conversations with new clients, we often find that they think their visibility is ‘fine’. They already appear when people search for their name,…

  • Welcome to our April newsletter If you’re here, you already know search is changing. AI search is moving from lists of links to direct answers. That shift changes how visibility works. It is no longer just about being present, but about being understood well enough to be selected. The timeline is still playing out, but…

  • schedule Read time:         short_text Word count: Welcome to the new search There’s a new challenge in marketing, a moment every CMO is going to hit, usually mid-quarter after one of those pipeline reviews where the numbers don’t quite add up. You open ChatGPT, Perplexity or your other preferred LLM just to…

  • Reflections on AI Search, Human Connection and the Future of Measurement AI search isn’t the end of discovery — it’s the beginning of a conversation schedule Read time:         short_text Word count: BrightonSEO 2025 Summary BrightonSEO 2025 marked a turning point for search. AI wasn’t a side note, it dominated the (many)…