Your partner for visibility in generative search
Category: Insights
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Join Frontier15 and Passion Digital in Central London on 14 October for a breakfast briefing on the future of organic, paid and AI search, featuring Cecilia de la Viesca, Suzannah Simpson, Demi Falzon and Jo Robb.
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Jo Robb reflects on her early experiments with AI and how she uses it to handle research, volume and structure. Her case for human-led content centres on editorial judgement, original insight and a brand voice readers can actually recognise.
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Reddit’s share of ChatGPT citations fell sharply in August. Jo Robb explains why the shift is a reminder to build brand authority across websites, experts, reviews and communities, and to track visibility across more than one AI platform.
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OtterlyAI published roughly 2,000 AI-generated articles across two new sites. Early Google visibility looked promising, then collapsed, while other AI search platforms behaved differently. The experiment offers a cautionary lesson for brands considering content at scale.
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Why AI is rewarding expertise, not endless publishing schedule Read time: short_text Word count: Content marketing has often felt like a numbers game. Prevailing advice was always to publish more blogs, target more keywords, create more landing pages. When generative AI arrived, it initially seemed to reinforce that thinking. If content…
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For more than two decades, digital discovery followed a very familiar pattern. Someone had a question or a need, opened Google, typed a few keywords, browsed a handful of websites (ranked by ‘best match’), and eventually made a decision. That journey still happens, but it’s far less predictable. schedule Read time: …
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Why marketers need to stop thinking about AI search as one platform Claude’s audience has grown by around 180% in just six months, yet most conversations about AI visibility are still dominated by ChatGPT. That disconnect matters. It isn’t simply a story about one platform becoming more popular; it’s evidence that AI search is fragmenting…