FRONTIER15

Your partner for visibility in generative search

Author: Jo Robb

  • Frontier15’s June 2026 GEO Newsletter

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    Welcome to our June newsletter! If last month was about understanding where AI visibility really happens, June has been about something slightly different: proof that the market is starting to organise around it. GEO is no longer a niche conversation for search specialists. It is being productised by major platforms, debated by publishers, tested by…

  • What Adobe’s Brand Visibility launch tells us about the future of GEO

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    Adobe’s June launch of Adobe Brand Visibility definitely makes this market shift in search behaviour, and business attitudes to it, feel more concrete than ever. Until recently, Generative Engine Optimisation, or GEO, has been discussed largely as an emerging discipline. Brands knew AI search was changing discovery, but many were still trying to understand what…

  • Why AI agents need more than product pages

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    Speaking at Cannes in June, Ekta Chopra, chief technology and AI officer at E.l.f. Beauty, said brands cannot simply repurpose their existing content for AI. AI tools need full conversational context, not just keywords. That is a really useful way to understand what is changing with AI search and what is driving the shape of…

  • Frontier15’s May 2026 GEO Newsletter

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    Welcome to our May newsletter! If you’re here, you already know search is changing. Something is becoming clearer every month: AI visibility is not the same as brand visibility. When we start conversations with new clients, we often find that they think their visibility is ‘fine’. They already appear when people search for their name,…

  • Frontier15’s April 2026 GEO Newsletter

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    Welcome to our April newsletter If you’re here, you already know search is changing. AI search is moving from lists of links to direct answers. That shift changes how visibility works. It is no longer just about being present, but about being understood well enough to be selected. The timeline is still playing out, but…

  • How to optimise your existing YouTube content to maximise GEO and AI search visibility

    How to optimise your existing YouTube content to maximise GEO and AI search visibility

    Many brands already have a significant YouTube back catalogue, but are unsure how to make that existing content work in an AI-driven search landscape. As generative systems such as ChatGPT and Perplexity increasingly rely on YouTube as a trusted source when generating answers, the way videos are titled, described and transcribed now directly affects brand…

  • How to shape content for LLMs in a UCP-driven world

    The Universal Commerce Protocol (UCP) changes how AI search agents engage with brand content. Instead of simply discovering, summarising, or citing webpages, AI agents can now evaluate, select, and transact with businesses directly. This shift fundamentally changes the role of content. GEO has taught brands how to be found and trusted by large language models;…

  • Why UCP Changes GEO Forever

    We’ve been banging the drum on AI Search Optimisation (GEO) for some time now, with a clear focus on helping brands get found by AI search agents. Until recently, this was about visibility: being cited, being included, and being part of the conversation. Universal Commerce Protocol (UCP) changes that. It introduces a new model where…

  • Universal Commerce Protocol (UCP): What it is and why it changes everything

    AI search has evolved again. UCP is taking it beyond discovery and into complete shopping missions. This seismic shift will ultimately revolutionise the way that customers interact with businesses. Google’s Universal Commerce Protocol (UCP) introduces a new standard for AI-driven commerce, enabling AI agents to move beyond search and recommendation to complete transactions on a…

  • What Should a CMO Be Doing to Stay Visible in AI-First Search?

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    schedule Read time:         short_text Word count: Welcome to the new search There’s a new challenge in marketing, a moment every CMO is going to hit, usually mid-quarter after one of those pipeline reviews where the numbers don’t quite add up. You open ChatGPT, Perplexity or your other preferred LLM just to…