Your partner for visibility in generative search
Category: Insights
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Why AI is rewarding expertise, not endless publishing schedule Read time: short_text Word count: Content marketing has often felt like a numbers game. Prevailing advice was always to publish more blogs, target more keywords, create more landing pages. When generative AI arrived, it initially seemed to reinforce that thinking. If content…
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For more than two decades, digital discovery followed a very familiar pattern. Someone had a question or a need, opened Google, typed a few keywords, browsed a handful of websites (ranked by ‘best match’), and eventually made a decision. That journey still happens, but it’s far less predictable. schedule Read time: …
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Why marketers need to stop thinking about AI search as one platform Claude’s audience has grown by around 180% in just six months, yet most conversations about AI visibility are still dominated by ChatGPT. That disconnect matters. It isn’t simply a story about one platform becoming more popular; it’s evidence that AI search is fragmenting…
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Adobe’s June launch of Adobe Brand Visibility definitely makes this market shift in search behaviour, and business attitudes to it, feel more concrete than ever. Until recently, Generative Engine Optimisation, or GEO, has been discussed largely as an emerging discipline. Brands knew AI search was changing discovery, but many were still trying to understand what…
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Speaking at Cannes in June, Ekta Chopra, chief technology and AI officer at E.l.f. Beauty, said brands cannot simply repurpose their existing content for AI. AI tools need full conversational context, not just keywords. That is a really useful way to understand what is changing with AI search and what is driving the shape of…
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Many brands already have a significant YouTube back catalogue, but are unsure how to make that existing content work in an AI-driven search landscape. As generative systems such as ChatGPT and Perplexity increasingly rely on YouTube as a trusted source when generating answers, the way videos are titled, described and transcribed now directly affects brand…