Your partner for visibility in generative search
Read time: 2 minutes If you’ve noticed that your audience is skimming faster, searching differently, and expecting answers instantly, you’re definitely not imagining it. We are now deep into a shift where people no longer browse for information… they expect to receive it. AI assistants package up insights, compare options, and present neatly summarised results long before…
Reflections on AI Search, Human Connection and the Future of Measurement AI search isn’t the end of discovery — it’s the beginning of a conversation Read time: 3 minutes BrightonSEO 2025 Summary BrightonSEO 2025 marked a turning point for search. AI wasn’t a side note, it dominated the (many) stages. This report explores four key…
The great news is that GEO (Generative Engine Optimisation) basics are built on familiar foundations, and, for us, follow a simple premise: structure first, story second. Structure is what allows generative systems to understand your content; story is what helps humans care about it. Get both right, and you’re optimising for visibility and value. Read…
This is such an important question, and we’re incredibly passionate about this at Frontier15. We grew up in the world of content, communication and experience strategy, long before ‘optimisation’ became part of everyday vocabulary. For us our work has always been about people: connecting ideas, emotion, and clarity to move someone to action. Now, as…
Most CMOs can tell you where they rank on Google. But in the age of AI search, visibility has become a moving target. LLM search tools like ChatGPT, Claude, Perplexity and Microsoft Co-Pilot no longer return a page of links, they generate fully-fledged, rich answers. So, how do you know if your brand features in…
In short, yes, you can test how hour site appears in Large Language Models (LLMs). But with important caveats. Maybe we reframe the question and ask, ‘how does my content look through the lens of an AI assistant?’ rather than try and hunt down a literal snapshot. Let’s start with some background: Read time: 3…
If you’re a CMO, you already know Google likes to reinvent search every few years, just to keep us guessing. The latest evolution is SGE, or AI Overviews. But what is Google’s Search Generative Experience (SGE) and does that mean for your brand’s visibility on Google? Here’s a quick low down on what’s happening, and…
What do we mean by ‘overtake’? When we say “overtake” we are talking about the point that generative AI search (searching via chat agents, answer engines, or conversational assistants) handles the majority of informational queries, both in volume of searches and their business impact. We mean when generative AI search displaces classic search engines (i.e.…
Digital marketing leaders and CMOs have been talking about how SEO is changing for over a year, but what exactly shifts when we move from traditional search engine optimisation (SEO) to AI-driven or generative search optimisation (GEO, AEO, or similar)? This article explains the core differences between traditional SEO and AI-driven search optimisation, how each…