Most CMOs can tell you where they rank on Google. But in the age of AI search, visibility has become a moving target. LLM search tools like ChatGPT, Claude, Perplexity and Microsoft Co-Pilot no longer return a page of links, they generate fully-fledged, rich answers. So, how do you know if your brand features in…

In short, yes, you can test how hour site appears in Large Language Models (LLMs). But with important caveats. Maybe we reframe the question and ask, ‘how does my content look through the lens of an AI assistant?’ rather than try and hunt down a literal snapshot. Let’s start with some background: Read time: 3…

If you’re a CMO, you already know Google likes to reinvent search every few years, just to keep us guessing. The latest evolution is SGE, or AI Overviews. But what is Google’s Search Generative Experience (SGE) and does that mean for your brand’s visibility on Google? Here’s a quick low down on what’s happening, and…

What do we mean by ‘overtake’? When we say “overtake” we are talking about the point that generative AI search (searching via chat agents, answer engines, or conversational assistants) handles the majority of informational queries, both in volume of searches and their business impact. We mean when generative AI search displaces classic search engines (i.e.…

Digital marketing leaders and CMOs have been talking about how SEO is changing for over a year, but what exactly shifts when we move from traditional search engine optimisation (SEO) to AI-driven or generative search optimisation (GEO, AEO, or similar)? This article explains the core differences between traditional SEO and AI-driven search optimisation, how each…