FRONTIER15
Your partner for visibility in generative search
Category: Insights
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Many brands already have a significant YouTube back catalogue, but are unsure how to make that existing content work in an AI-driven search landscape. As generative systems such as ChatGPT and Perplexity increasingly rely on YouTube as a trusted source when generating answers, the way videos are titled, described and transcribed now directly affects brand…
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The Universal Commerce Protocol (UCP) changes how AI search agents engage with brand content. Instead of simply discovering, summarising, or citing webpages, AI agents can now evaluate, select, and transact with businesses directly. This shift fundamentally changes the role of content. GEO has taught brands how to be found and trusted by large language models;…
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We’ve been banging the drum on AI Search Optimisation (GEO) for some time now, with a clear focus on helping brands get found by AI search agents. Until recently, this was about visibility: being cited, being included, and being part of the conversation. Universal Commerce Protocol (UCP) changes that. It introduces a new model where…
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AI search has evolved again. UCP is taking it beyond discovery and into complete shopping missions. This seismic shift will ultimately revolutionise the way that customers interact with businesses. Google’s Universal Commerce Protocol (UCP) introduces a new standard for AI-driven commerce, enabling AI agents to move beyond search and recommendation to complete transactions on a…
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Read time: 5 minutes Welcome to the new search There’s a new challenge in marketing, a moment every CMO is going to hit, usually mid-quarter after one of those pipeline reviews where the numbers don’t quite add up. You open ChatGPT, Perplexity or your other preferred LLM just to check something. You type in a…
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Read time: 2 minutes If you’ve noticed that your audience is skimming faster, searching differently, and expecting answers instantly, you’re definitely not imagining it. We are now deep into a shift where people no longer browse for information… they expect to receive it. AI assistants package up insights, compare options, and present neatly summarised results long before…
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Reflections on AI Search, Human Connection and the Future of Measurement AI search isn’t the end of discovery — it’s the beginning of a conversation Read time: 3 minutes BrightonSEO 2025 Summary BrightonSEO 2025 marked a turning point for search. AI wasn’t a side note, it dominated the (many) stages. This report explores four key…
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The great news is that GEO (Generative Engine Optimisation) basics are built on familiar foundations, and, for us, follow a simple premise: structure first, story second. Structure is what allows generative systems to understand your content; story is what helps humans care about it. Get both right, and you’re optimising for visibility and value. Read…
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This is such an important question, and we’re incredibly passionate about this at Frontier15. We grew up in the world of content, communication and experience strategy, long before ‘optimisation’ became part of everyday vocabulary. For us our work has always been about people: connecting ideas, emotion, and clarity to move someone to action. Now, as…
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Most CMOs can tell you where they rank on Google. But in the age of AI search, visibility has become a moving target. LLM search tools like ChatGPT, Claude, Perplexity and Microsoft Co-Pilot no longer return a page of links, they generate fully-fledged, rich answers. So, how do you know if your brand features in…