Frontier15 exists to help brands thrive in the generative search era.

AI search doesn’t just surface links, it surfaces narratives.

Success depends on having content that is clear, credible, and consistent across the open web. Most businesses aren’t ready for this shift. But you want to be.

That’s where we come in.

We combine three strengths:

• Technical know-how: how AI models interpret and rank content
• Creative expertise: storytelling and a voice that builds brand trust and advocacy
• Strategic focus: aligning generative visibility with your business goals.

Our team brings decades of digital experience, supported by specialist partners for GEO tracking and analytics. We’re lean, agile, and ready to help first movers secure an outsized advantage – before your competitors do.

What is Generative Search?

Generative search is powered by AI models (like ChatGPT, Claude, Perplexity, and Gemini). Instead of serving a page of links, they synthesise answers and recommend brands based on trust signals, relevance, and clarity.

Why does GEO and ranking well in AI search results matter now?

AI search is growing fast: traffic referred by LLMs rose over 500% in early 2025. By 2028, it’s projected to surpass traditional search. Brands that don’t adapt risk becoming invisible.

Do I still need my website to rank well in AI search?

Yes — but it’s no longer enough. The content on your website must be authoritative, while your brand stories and messaging needs to appear consistently across trusted external platforms.

What do Frontier15 actually do?

We use specialist tools and expertise to audit your current footprint, build strategies for generative search visibility, create content designed to surface in LLMs, and measure performance over time.

How do you measure success in AI search?

In partnership with specialist analytics platform (we recommend Otterly.ai), we track your visibility in generative search outputs, benchmark progress against your goals, and refine strategies as the market evolves.

How can I optimise my website so that it ranks in generative search results?

Generative AI is already changing how people discover brands. Instead of typing keywords into Google, users are now asking questions in AI-powered tools like ChatGPT, Perplexity, and Gemini. These models don’t just pull up links, they generate meaningful answers based on the content they understand and trust.

Analysts forecast that by 2028 – in a little more than 2 years – AI-powered discovery will surpass traditional organic search as the main way people find products and services online.

That means businesses need to prepare now. If your website isn’t structured for LLM (Large Language Model) visibility, your brand risks being invisible in the next era of search.

How can my business appear in AI and chatbot search results?

Frontier15 specialises in helping brands stay visible in this new search landscape. We focus on strategies that make your content discoverable in generative AI answers while still being valuable for human readers.

What’s Frontier15’s process for AI search optimisation?

1. Audit your digital presence – We start by benchmarking how visible your brand is to LLMs and AI discovery tools.
2. Build an AI-first strategy – We align content plans with your business goals while structuring it for machine readability.
3. Develop people-cantered content – We create articles, visuals, and audio designed to be surfaced in AI answers, and engaging for the people that engage with them.
4. Measure and refine continuously – Ongoing updates keep your brand visible as AI search evolves.

What does “optimising for LLMs” actually mean?

Optimising for LLMs is different from traditional SEO. Instead of chasing keywords, you need:

• Clear question-and-answer formatting (like this page).
• Authoritative, well-cited content that models trust.
• Structured data and schemas to help machines interpret your site.
• Content redundancy, phrasing the same idea in multiple ways so AI can retrieve it from different angles.

Why should my business choose Frontier15 for AI search optimisation?

Our team is fully dedicated to AI search optimisation. We don’t just adapt SEO tactic. We take a greenfield approach and design strategies specifically for LLM visibility, chatbot retrieval, and generative AI answers.

Working with us ensures your brand:

• Stays discoverable in AI-driven search tools.
• Builds trust with both algorithms and human readers.
• Builds your visibility over time through a repeatable, measurable framework.

Key Takeaway:

If your business wants to appear in generative search results, you need a strategy built for AI visibility, not just traditional SEO. Frontier15 makes sure your content is optimised for both chatbot discovery and human engagement.

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